Data Protection Policy

Data Protection Policy

1 Personal Data

1.1 Personal Data

Personal data are data which disclose or can disclose the customer’s identity. We adhere to the policy of data avoidance. As far as possible, collection of personal data is avoided.

1.2 Dealings
Personal data exclusively serves to initiate contracts, draft content, execute or process a contractual relationship. As a matter of principle, data are not forwarded to third parties. The data are forwarded only for contract fulfillment to the shipping company mandated for the delivery, as far as this is necessary for the delivery of goods. To process payment, the required payment data is forwarded to the credit institute mandated for payment, and if necessary, the mandated and chosen payment provider. Use of personally-related data only takes place to the extent that is necessary, or where we are legally or by court order required, or if necessary, to prohibit abuse against the General Terms and Conditions in a legitimate manner.

1.3 Objection
You can object to the storage of your personal data at any time. Data, which must be kept ready for the purpose of processing the contract, is exempt from this.

1.4 Right to Information
Upon written request, we shall inform you about the storage of your data.

1.5 Right to Correction, Deletion, and Blocking of Data
You have the right to correct, delete or block inaccurate personal data upon request at any time. The use of this right is free-of-charge.

2 User and Registration Data

2.1 User Data
General technical information are raised when visiting the website. This includes the IP address used, time of date, length of visit, type of browser and, if necessary, the page of origin. This kind of user data is registered in a log-file and can be used and saved for the purpose of statistical analysis. User and registration data will not be merged with personal data.

2.2 Registration Data
Registration is required for comprehensive use of the website’s functions. The registration data are only raised through your respective input and only used for the precisely-stated purpose or to prohibit misuse of the General Terms and Conditions in a legal manner.

3 Data Security

3.1 Data Security
All data are secured through technical and organizational measures against loss, destruction, access, modification and distribution. We will, however, not assume any liability against the destruction and damage of data.

3.2 Sessions and Cookies
To operate the Internet site, we may use cookies or server-based sessions to store data. Cookies are, for instance, used here for personalized greetings by using the member’s name. Cookies are files, which are stored by a website on your hard drive to automatically recognize this particular computer at the next visit to the website, and adjust the website based on your use. Some of the Cookies used are deleted at the end of the browser session. These are so-called session cookies. Other cookies remain on your end computer and allow the recognition of the browser during a later visit of our website (permanent cookies). You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about the acceptance of cookies or reject the acceptance of cookies in general or in specific cases. Please note that you possibly may not use certain functions of this website when cookies are deactivated.

4 Newsletter

If you subscribe to our newsletter, we will use the required or separately provided data by you to regularly send you our newsletter. It is possible to unsubscribe from the newsletter at any time and can either take place through a notification to us with any of the contact options mentioned in our Legal Notice or by clicking the link provided in the newsletter.

5. Services by Third-Party Providers

5.1 Google Analytics

This website uses Google Analytics, a web analysis service by Google Inc. (“Google”), operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) and raises and stores data through this web analysis service from which user profiles with the use of pseudonyms. The user profiles created in such way serve the purpose of analyzing the visitor behavior to create and improve customized content on the website. Google Analytics uses so-called “Cookies”, text files which are saved on your computer, and which allow you an analysis of the website’s use. The information generated through the cookie about your use of the website is generally transmitted to a Google server in the USA and saved there. In case of the website’s IP anonymization activation, your IP address, however, is shortened within the member countries of the European Union or in other Member States of the Agreement of the European Economic Area. Only in exceptions, the full IP address is transmitted to a Google server in the USA and shortened there. On behalf of this website’s provider, Google will use this information to analyze your use of the website, to compose reports about website activities and to procure further services, in conjunction with the use of this website and the use of the Internet, for the website provider. The IP address transmitted in your browser as part of Google Analytics will not be merged with other data collected by Google. You can prohibited the storage of cookies through the appropriate setting of your browser software, however, we want to advise you, that in this case not all functions of this website may be fully functional and usable. Furthermore, you may prevent data collection through cookies related to your use of this website (incl. your IP address) and transmission to Google as well as data processing by Google by downloading and installing the available browser plug-in, available at the following link [ ].
You can read Google’s Data Protection Notes at Further information about user terms and conditions and data protection, you can find at or at Please take note that on this website, Google Analytics was expanded by the code „anonymizelp“ to guarantee an anonymized capture of IP addresses (so-called IP masking).

5.2 Use of Facebook Plug-Ins
On these Internet pages, plug-ins of the social media network are used which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94304, USA (“Facebook”). The page necessary for the processing of the information raised by Facebook is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When you open a web page on our Internet website with such a plug-in, a connection to the Facebook server is made through data transmission of your browser, showing the plug-in on the Internet website. The plug-in connects to the Facebook server and transmits which of our websites you visited. Should you be logged in as Facebook member, Facebook will match this information to your personal Facebook user account. When using plug-in functions (i.e. Like-Button, writing commentary), this information is also matched to your Facebook account which you can only prevent by logging out of the service before using this plug-in. More information about collecting and using data through Facebook, your respective rights, options to protect your privacy, you will find on Facebook’s Data Use Policy at

5.3 Use of Google +1
This website gives you the option to publish information globally through the Google +1 button, operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

When a Google +1 website is opened up, a connection to Google is established and the data is transferred to Google. Google saves the information that you entered +1 for particular content, and also saves information about the page you visited when clicking +1. Google stores information about your +1 activities to improve Google services. The identity of your Google profile can be shown to users who know your email address or have other information identifying you. The information made available by you is used according to current Google Data Use Policies using Google +1. Google possibly publishes its users summarized statistics about the +1 activities, by forwarding them to users and partners, for instance, publishers, advertisers or associated websites. As long as you are logged into Google +1, a direct match of the data asked for is possible with your Google +1 profile. This matching possibility ends when logging out of Google +1.
Purpose and scope of data collection and further processing of data and use by Google as well as your rights and setting options associated with your privacy protection can be viewed by clicking on the +1 link of Google’s data use policies [ ].
If you don’t want Google to match up data collected through our website directly with your Google +1 profile, you must log out of Google +1 before visiting our website. You can also completed prohibit the loading of Google Plug-ins through add-ons for your browser, e.g. with the script blocker “NoScript” (

5.4 Use of Twitter
This website contains functions to the service Twitter. These functions are offered through Twitter Inc., 795 Folsom St, Suite 600, San Francisco, CA 94107, USA. By using Twitter and the “Re-Tweet” function, your Twitter account is connected to websites you visited and shown to other users. Data are also transmitted to Twitter. We advise you that we, as provider, do not have any knowledge about the content of the transmitted data as well as its use by Twitter. More information on this subject, you will find in the Twitter Privacy Policy [ ]. 

5.5 Use of AddThis Plug-ins (e.g. “Share” button)
On our website, so-called social plug-ins (“Plug-ins”) by the bookmarking service AddThis are used, which is operated by AddThis LLC, Inc., 8000 Westpark Drive, Suite 625, McLean, VA 22102, USA (“AddThis”). The plug-ins are mostly marked with a AddThis logo, for instance in the form of a white plus sign on orange-colored background. A list of the AddThis plug-ins and their logos, you can find here:

When you open a page of our websites which contain such a plug-in, your browser directly connects to AddThis servers. The content of the AddThis plug-in is directly transmitted to your browser and integrated into the page. Through the integration, AddThis receives information that your browser has opened up the corresponding page of our website and places a cookie for browser identification to your end device. This information (including your IP address) is directly transmitted by your browser to an AddThis server in the USA and stored there. AddThis uses data to create anonymized user profiles which serves as foundation of a personalized and interested-related web greeting of the user on Internet sites with AddThis plug-ins.

Purpose and scope of raising the data and the further processing and use of data by AddThis, you can find in the Data Protection Policy at

If you want to object to the raising of data through AddThis for future purposes, you can set a so-called Opt-Out Cookie which you can download with the following link: You can also completely prevent the loading of the AddThis Plug-in with Add-Ons for your browser, e.g. with the script blocker „NoScript“ (

5.6 Use of Mouseflow
This website uses Mouseflow, a web analysis tool by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhaven, Denmark, to capture randomly chosen single visits (only with anonymized IP address). This creates a protocol of mouse movements, mouse clicks, and keyboard interaction with the purpose of repeating single visits to this website randomly as so-called session replays as well as analyzing in the form of so-called heat maps and to deduce potential improvements to this website. Data raised through Mouseflow are not bound to an individual and are not forwarded to third parties. The storage and processing of the data collected takes place within the EU. If you do not desire data collection through Mouseflow, you can object to the data collection on all websites which use Mouseflow by clicking the following link:

6 Contact information
You may use the options (e.g. email) shown in the Legal Notice or use our contact form to enquire regarding data protection.